Entrepreneur Insider Secrets

045: Understanding the Lifetime Value of Your Customer

Episode Summary

It's easy to fall into the trap of making "one-and-done" sales. However, once you invest time, energy, and money to acquire customers, it's important to understand their long-term value to your business. In this episode, David discusses in-depth the value of knowing the lifetime value of your customer.

Episode Notes

It's easy to fall into the trap of making "one-and-done" sales. However, once you invest time, energy, and money to acquire customers, it's important to understand their long-term value to your business. In this episode, David discusses in-depth the value of knowing the lifetime value of your customer.

 

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